Technology and digital data have made it easier to provide personalized online experiences. But people are often surprised to discover how much privacy they trade for those personalized experiences. How do libraries find that balance between customer service and privacy?
Category: Big Data
Big Brother is Watching You: The ethical role of libraries and big data
“Now is the time for us to tout the virtues of the library as a privacy haven to our patrons. We are not Amazon, Barnes & Noble, or Google; and we should never strive to be. Our patrons are not our products. That is a huge difference between public institutions like libraries and private industries like social networks and tech conglomerates who derive their earnings from advertising.”