More than a week – ‘Choose Privacy’ is now an everyday choice

Welcome to ALA’s newly-rebranded “Choose Privacy Every Day” website!Choose Privacy Everyday small logo

Beginning this week, the former “Choose Privacy Week” website has a new look and a new URL ( which emphasizes the year-round importance of privacy and data security in today’s libraries.

Since 2010, ALA’s “Choose Privacy Week” website has served as a valuable source of information, resources, programs and news related to privacy, confidentiality and data security in the digital world.  It remains a central and a go-to reference source place for librarians and their patrons.

Though the name has changed, the website will still be the home of ALA’s annual “Choose Privacy Week”, always held May 1-7. This past year’s theme was “Big Data is Watching You”, and featured a kick-off webinar on conducting a privacy audit with a series of blog posts on the ethics and issues raised by the use of big data in libraries.

Here’s a brief summary of what’s changed as well as what’s coming in the future:
• “Choose Privacy Week” became “Choose Privacy Every Day” to provide clearer messaging that the site has year-round, up-to-date content and news.
• The site’s URL changed from to (visitors to the old URL will be redirected to the new URL)
• “Choose Privacy Every Day” will continue to serve as a one-stop resource for libraries, librarians and the public, providing information, resources and news about privacy and data security.
• There will be a forthcoming privacy-training curriculum—courtesy of Data & Society Institute—that will be made available on the website.
• Plans are in the works for a new layout and architecture that will guide users to specific content.
• Watch for the next “Choose Privacy Week” in May 2019!
• The site will continue to broaden its reach to an ever-larger audience, beyond just the library community.

Choose Privacy Every Day” helps serve the fundamental mission of ALA’s Intellectual Freedom Committee (IFC) and its Privacy Subcommittee: to monitor developments in technology, politics and legislation that impact user privacy and confidentiality in libraries and throughout the wider world.

William Marden, Chair
IFC Privacy Subcommittee